digital marketing

follow my journey


jade mcintosh

1/5/20243 min read

persons hand on black computer keyboard
persons hand on black computer keyboard

Join me on my digital marketing journey as I navigate through the exciting world of online entrepreneurship. As I delve into this venture, I will be sharing my experiences, tips, and strategies to help you succeed too. Together, we will explore the ins and outs of the online world, from affiliate marketing to digital marketing to creating your own physical product, from finding the best products to promote, to creating effective marketing campaigns that generate passive income. The world is your oyster, and to be able to do it all from the comfort of your house is an incredible opportunity and one that I am so excited by.

By following me on this journey, you will gain valuable insights into the industry and learn proven techniques to maximize your earning potential. Whether you are an old hand at the online space or just starting out, this is the perfect opportunity to connect, learn, and grow together. So, hop on board and let's embark on this exciting affiliate marketing adventure!

How to Start Your Digital Marketing Journey

Embarking on a digital marketing journey can be both thrilling and overwhelming, especially for beginners. To start, it's crucial to understand the basics. Begin by identifying your niche – the area of interest that you're passionate about and can cater to. Whether it's fitness products, lifestyle services, or tech gadgets, aligning with your interests will make the journey more enjoyable and sustainable.

Next, create a solid foundation with a user-friendly website or blog. Platforms like StanStore, Flodesk, and Canva make it easy for beginners to establish an online presence. Once your platform is set, familiarise yourself with essential digital marketing tools such as SEO, social media management, and analytics. These tools will be instrumental in optimizing your online presence and reaching your target audience effectively.

What to Look for in the Digital Marketing Landscape

The digital marketing landscape is ever-evolving, and staying on top of the latest trends and technologies is crucial for success. Keep a keen eye on emerging platforms, tools, and strategies that can enhance your marketing efforts. Video content, influencer collaborations, and interactive marketing techniques are currently at the forefront of digital marketing trends.

Additionally, be mindful of the ever-changing algorithms on platforms like Google, TikTok and Instagram. Regularly update your content to align with these algorithms and maximize visibility. Moreover, fostering a strong online community by engaging with your audience through comments, messages, and social media interactions can significantly boost your digital presence.

Identifying Your Target Audience

Understanding your target audience is fundamental to crafting effective marketing strategies. Conduct thorough research to identify the demographics, interests, and behaviors of your potential customers. Utilise analytics tools to track user data on your website and social media platforms to gain valuable insights.

Tailor your content to resonate with your audience's preferences and needs. By creating a buyer persona, a detailed representation of your ideal customer, you can tailor your marketing messages to directly address their pain points and desires. This personalised approach enhances customer engagement and increases the likelihood of conversions.

Why the Online Space Matters

The online space offers unparalleled opportunities for entrepreneurs. With the ability to reach a global audience, you can transcend geographical boundaries and tap into diverse markets. The cost-effectiveness of digital marketing compared to traditional methods is another advantage, allowing startups and small businesses to compete on a level playing field with larger corporations.

Moreover, the online space provides an abundance of data-driven insights. Analysing user behavior, preferences, and conversion metrics enables marketers to refine their strategies continuously. This data-driven approach enhances the efficiency of marketing campaigns, ensuring a higher return on investment.

As you can see, the digital marketing journey is a thrilling adventure filled with opportunities for growth and success. By embracing the diverse facets of online entrepreneurship, understanding how to start, what to look for, identifying your target audience, and appreciating the advantages of the online space, you'll be well-equipped to navigate this dynamic landscape successfully. So, let's embark on this journey together and unlock the immense potential that digital marketing holds for us!

Check out my Stan Store for more info on how I started -